We set out to create a visual identity that shows off the uniqueness of the PA Wild Elk region to potential visitors and connects local riders. Our solution was to stylize elk antlers so they extend outward like handlebars from a bicycle wheel, setting the mark at a subtle tilt to convey active movement. This core logomark was paired with a custom logotype, gritty tire tread textures, and a color palette inspired by deep night skies and local elk. The full identity was then arranged into versatile variations to work seamlessly across print, digital media, and outdoor gear.