ENDLESS GRAVEL

Logo design | brand identity | secondary graphics

A new brand identity built to inspire adventure and connection through gravel cycling in the Endless Mountains Heritage Region of Pennsylvania

A group of people riding bicycles on a forest trail with green trees and foliage in Pennsylvania.
Collection of merchandise and branding for Endless Gravel Pennsylvania, including smartphones displaying their Instagram, a green water bottle, a cyclist woman wearing branded gear and helmet, a white t-shirt, a black cap, and a tote bag, all with th
Comparison of secondary logos for Endless Gravel Pennsylvania, featuring a green bicycle, with variations in size and design.
An abstract flag design with horizontal stripes in green, dark green, black, beige, light blue, orange, and gray colors.
Side-by-side comparison of outdoor activities: on the left, people biking through a lush green forest; on the right, cyclists riding on a road under a large stone bridge. Color palette below features green, brown, gray, blue, and yellow shades.
Green circular sign for a cannabis dispensary, reading "CNDLESS GRAAVEL PENNSYLVANIA" with a mountain bike icon in the center.
An infographic showing icons of bicycles, background textures, mountain lines, and gears, with green, brown, gray, and black color schemes.
Three cyclists riding on a dirt path through a lush green forest in Pennsylvania's Endless Mountains region, promoting gravel biking adventures.
A promotional flyer for endless gravel, a biking adventure in Pennsylvania featuring a scenic view of a railway bridge with cyclists, a map of Pennsylvania highlighting the Endless Mountains region, and images of cyclists and historic buildings, enco

The process

Guidelines for creating a brand logo featuring a stylized bicycle, with the text 'endless GRAvel' in an arc. The logo includes bicycle wheels as a G, landscape with mountain peaks, and Pennsylvania as the location, with additional decorative elements like bike gears.

As is often the case, we had no shortage of ideas for this logo concept, but one option fit the brief the best. Functionality and flexibility across digital platforms was a key requirement for this project so keeping it simple was a must. To do this we focused on using the letters E and G and seeing how we could communicate the scenic area and gravel cycling in a memorable way. Our solution was to use a stylized e and G and blend them together to create the wheels on a bicycle and an infinity shape. This core logomark was then arranged in several variations to work in numerous print and digital settings.

A collage of various logos and designs for a brand called 'Endless Gravel,' featuring stylized text, icons, and illustrations of bicycles and landscape scenes.
A section of a promotional or informational page for gravel cycling in the Endless Mountains Heritage Region of Pennsylvania, featuring text about the destination, audience, keywords, and biking adventure.
Multiple logos reading 'Endless Gravel Pennsylvania,' featuring a circular design with a sunrise over a winding road and a lake in black, green, and blue colors.
Graphic of a bicycle gear with a landscape scene inside, including a winding road, green hills, and a blue sky with clouds.
Logo for Endless Gravel Pennsylvania featuring a stylized sun rising over a winding road and mountains in green shades.
Endless Gravel Pennsylvania outdoor recreation area logo with a stylized landscape and a sunrise or sunset.