Impact Grant Writing was looking to create a clean and consistent new brand identity that embodied the decades of trusted partnerships and experience that they have to offer. We explored logo concepts that weave together key brand elements that show impact, movement, growth, confidence, professionalism, and simplicity. The final logo combined two triangles that symbolize movement and growth and the impact that expert grant writing services have on nonprofits when the work together. This form grew out of the bold, clean, and sharp lines of the Brother 1816 typeface. The preferred design style was super clean, minimal and geometric so this was a perfect fit.